Prepare for Scale: Step 3 to Become the Broadcaster of Tomorrow

Prepare for Scale: Step 3 to Become the Broadcaster of Tomorrow

Finding the right video delivery network to support your growing audience and for your largest events is Step 3 out of 5 in becoming the Broadcaster of Tomorrow.

Viewers expect instant-on, HD media at their fingertips. As a broadcaster, it’s your desire to provide exactly this. Viewers aren’t going to wait around for buffering content, and they won’t put up with poor picture quality either. According to an April 2016 Verizon Digital Media Services' study, 86 percent of viewers demand a TV-like experience every time and on every screen. Viewing problems like blank screens and slow-loading content aren't on their TVs, so why should they expect that on their devices?

This is why you, as the Broadcaster of Tomorrow, need to pick a provider who can support broadcast-sized bandwidth. Your success depends on this!

An effective content delivery network (CDN) can help deliver streaming video faster. But you must be wary of misconceptions. For instance, some CDN vendors confuse the shortest geographic route with the fastest arrival time. Legacy CDNs install many servers in every large city, claiming this gives them the fastest delivery. While that may have been true 20 years ago, today’s next-generation CDNs include optimization software that automatically detects the fastest route, which doesn’t always mean the shortest.

Our Edgecast Content Delivery Network service is built on a Super PoP architecture that outperforms traditional CDNs. What is a Super PoP you ask? Rather than simply install a handful of servers in every city, a Super PoP consists of hundreds of servers located at strategic locations where many networks connect. And when this unique architecture sits on top of one of the world’s largest, most connected backbone networks from Verizon, along with 100+ million wireless subscribers, 20 million households served by fiber optics (FiOS), and countless business connections, your viewers are guaranteed a quality experience.


We regularly outperform our competitors by 33-45 percent on key quality metrics, such as average bitrate, rebuffering ratio and stream start-up time. How are we able to accomplish this? Because we've simplified the digital media workflow from ingest to encode to packaging and to delivering to the edge. We build our edge node capacity so they're only working at 30-35% utilization at any given moment, with enough headroom to handle a spike in traffic if needed. We've found that this is an important factor for getting video from encoders to origin storage to edge nodes as quickly as possible, while ensuring minimal delays for viewers. In addition, our infrastructure is capable of handling the largest to the most unexpected surges in viewership because our network never stops growing. The ability to scale to accommodate increasing viewer demands is what differentiates today's broadcasters from the Broadcaster of Tomorrow.

Continue reading our next Broadcast of Tomorrow blog, Step 4: Ensure Quality to learn more!

Advertise with us

Let’s work together to make your next campaign a success!