With an estimated 60% of Americans streaming audio weekly, the opportunity for programmatic audio has never been stronger. Programmatic audio allows you to make a one-to-one connection with highly engaged listeners in a way that feels natural and breaks through the clutter. Verizon Media’s omnichannel DSP enables advertisers to buy, manage, and optimize audio campaigns with ease, but are you aware of what it takes to make truly great digital audio campaigns?
Read this helpful best practices eBook to get all the tips and tricks you need to be set up for success with programmatic audio. The guide covers:
Interested in more information about newer advertising channels? Check out our guide that curates the latest news, insights and solutions across digital out-of-home, audio, connected TV and interactive advertising.