05.13.2019
Programmatic

eBook: The Best Practices of Programmatic Audio

Woman listening to headphones with her mobile phone

With an estimated 60% of Americans streaming audio weekly, the opportunity for programmatic audio has never been stronger. Programmatic audio allows you to make a one-to-one connection with highly engaged listeners in a way that feels natural and breaks through the clutter. Verizon Media’s omnichannel DSP enables advertisers to buy, manage, and optimize audio campaigns with ease, but are you aware of what it takes to make truly great digital audio campaigns?

Read this helpful best practices eBook to get all the tips and tricks you need to be set up for success with programmatic audio. The guide covers: 

  1. The audio connection: The latest consumer listening trends and behaviors, and the value of adding audio to your marketing mix. 
  2. Reaching the right audience: Tips for ensuring you will be effectively reach your target consumer across diverse audio channels, including streaming music and podcasts. 
  3. Make it personal: How to use dynamic personalized creative to deliver intelligent audio ads that make a personal brand connection.
  4. Sound strategies: Best practices around ad length, call to actions and tone to ensure your ad creative and approach is spot on for this channel. 

View the eBook

 

 

Interested in more information about newer advertising channels? Check out our guide that curates the latest news, insights and solutions across digital out-of-home, audio, connected TV and interactive advertising.

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