Reaching the largest audience possible is only the first step for success in the over-the-top (OTT) world. After that, how do you keep viewers interested? Adding new shows, films and clips are important, but it’s not that simple. Each viewer has his/her own preferred device, viewing habits and content interests, and as a service provider, you have to address each individual as an individual. In today’s world, every viewer counts.
To reach and retain your audience, you need to deliver targeted, personalized experiences to every viewer, on every device. Verizon Digital Media Services’ end-to-end platform prepares, delivers, displays and enables the monetization of your content through one simplified workflow. And with our platform technologies and services like Smartplay by Verizon, our 1 to 1 session management technology, server-side ad insertion and our global content delivery network, you can deliver high-quality, personalized content at scale.
At CES 2017, our President Ralf Jacob talked about how our platform helps our customers reach OTT viewers when they want, where they want and how they want. He spoke at two packed sessions:
The future of OTT is here. Contact us to learn how to deliver personalized viewing experiences for every viewer, everywhere in the world.