02.18.2019
Data/Audience

The right audience data drives performance

Couple shopping and looking at mobile phone

Navigating the twists and turns of the customer journey requires having accurate data from multiple touchpoints. After analyzing six months of DSP campaign data comparing the efficacy of audiences built with Verizon Media data against those built with 3rd-party data, we found that the right data can yield some seriously positive results.

know your audience reach your goals

 

With over 200 billion cross screen data points collected each day, Verizon Media helps marketers build the right targeting strategy to reach your goals. Check out our infographic for more details.

View the Infographic

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