We know brand-safe content is table stakes for our advertisers. With rising privacy concerns, fake news, and misinformation, there has been a sharp decline in trust of digital platforms over the last 5 years - with social media ranking dead last. In fact, 88% of brands agree that advertising next to premium content is safer than UGC.1
Verizon Media is home to media, technology and communication brands that nearly 900M people across the globe love and trust. With premium content destinations like Yahoo, TechCrunch, HuffPost and more, we’re empowering brands with innovative integrations that reach their audience at the point of intention. In fact, 91% of our users associate ‘trust’ with our properties.2
We make professionally produced content. And we are making more than anyone else.
We have more unique visitors across premium video than anywhere else, and more premium content on our channels than social media sites such as Facebook and YouTube, which focus on user-generated content. Our video landscape includes over 2.7B hours of video watched a month and nearly 450K hours of live stream watched every year3, including NFL live and events such as Berkshire Hathaway , MAKERS Conference and TechCrunch Disrupt.
Premium partnerships with brands like NFL, Apple News, Microsoft and Samsung
It’s not just our O&O platforms that allow us to reach the masses. We’ve diversified our footprint to be able to deliver across relevant content at scale. Our native marketplace is home to premium publishers such as Samsung, CBS, MSN and most recently, Apple News.
1Source: Verizon Media, Halo Study, 2017
2Source: Verizon Media, Trusted Brands and Quality Content Study, 2019
3Source: Comscore, Multi-Platform, Verizon Media (and partners), Global, Aug 2019