Yesterday’s surfer is today’s streamer, with millions cutting the cord of traditional broadcast and opting for a more customizable viewing experience through Connected TV (CTV). It’s estimated that by next year, nearly 200 million CTV users will be turning to apps and streaming devices to consumer content and stay informed. And the type of that content matters. Nearly 50% of consumers are getting more news coverage today than they were in 2017, and 29% feel more favorable toward brands advertising on news sites they trust.
Verizon Media has a long-standing reputation for being a trusted original and curated content producer, bringing meaningful journalism to hundreds of millions of people around the world. A market leader, Verizon Media provides free and premium content experiences that are available across a multitude of platforms and devices. We continue to extend this strategy and our content ecosystem through new original content series, premium publisher partnerships and relationships with some of the industry’s largest device and media companies.
This week, Amazon announced the launch of its News app on Fire TV. We, at Verizon Media, are thrilled to be part of this new offering, bringing our high-quality and trusted editorial content from Yahoo News, HuffPost, Aol, and a variety of our premium news brand partners to Amazon Fire TV users.
Read Amazon’s full blog post for all of the details and contact your Verizon Media representative today to hear how you can take part in these premium CTV opportunities across our omnichannel platform.
Interested in more information about newer advertising channels? Check out our guide that curates the latest news, insights and solutions across digital out-of-home, audio, connected TV and interactive advertising.
2 Verizon Media Trust & Content Study, 2019
3Verizon Media Insights Now Survey, March 2019