Verizon Media partners with agencies on platform certification

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The best marketing platforms are ever-evolving, constantly innovating to incorporate the latest technology to connect brands with people in a more meaningful and impactful way. Verizon Media's Ad Platforms is no exception. From leveraging the latest in machine learning to predict audiences behavior, to using bid-shading algorithms to optimize spend, to employing dynamic creatives across device, the tools we offer our marketing partners have never been more powerful. However, keeping abreast of the latest innovations and knowing how to best use them can be a challenge, and that's where we are happy to help.

In addition to our newly released online DSP and Native certification programs, we have developed a hands-on training program called Jumpstart geared specifically to brand-new or re-engaged DSP clients. This formalized group training has 30 and 90 day options, which are fully customizable based on each client's level of previous DSP experience. We have seen time and time again that the best campaign results come from our clients that have full knowledge of our platform and launching this customized program is our way of empowering agencies and buyers to maximize the power of the DSP's features and capabilities.

We're also proud to offer a new "Certification Day" option for agencies active in our DSP who are interested in getting large teams certified on the platform. In early January, we partnered with marketing and media agency Kepler for a DSP Certification Day onsite in their Philadelphia offices. Kepler digital media analysts started the new year right with a deep dive into how to use our DSP to get the best results for their clients. After going through a customized program and reviewing key learning modules with our DSP specialist, the team was tested on their knowledge. It's no surprise the Kepler team passed with flying colors and now have several newly DSP-certified experts ready to help their clients connect with audiences and meet their marketing objectives through our DSP.

If you want to get better results for your clients while ensuring your team is up to date on the latest innovation coming from our Ad Platforms - Contact Verizon Media today.