04.29.2020
Programmatic

Verizon Media unifies best-in-class programmatic and industry-leading Native Marketplace for today’s evolving advertiser

Verizon Media's Programmatic DSP

Advertisers have more channels to reach users than ever before. This has made it increasingly difficult to deliver a high-quality personalized experience across all touchpoints. In fact, only 3% of all US companies have true omnichannel personalization with data-driven experiences across all channels (eMarketer, May 2019). Meanwhile, 74% of US companies have connected less than half of their channels.

Understanding that today’s advertisers need simplicity and flexibility across channels, we are excited to announce the next iteration of the Verizon Media DSP -- connecting our leading solutions under a unified buying platform to deliver a personalized ad experience across all of an advertiser’s channels. With the expanded capabilities of our DSP, advertisers can now run holistic campaigns across Native, CTV, DOOH and more with unified measurement and reporting to deliver a seamless consumer experience.

“Given the current climate, brands want simplicity, flexibility and performance,” said Iván Markman, Chief Business Officer, Verizon Media. “Our expanded DSP is purpose-built for that landscape. It goes well-beyond programmatic and makes it easier to reach audiences wherever they are.”

Whether a consumer is binging on their favorite streaming TV, or listening to their favorite podcast, or checking the news on Yahoo, advertisers can now plan and deliver a seamless ad experience. They’re also getting better results with differentiated data, exclusive inventory and custom ad formats on a single platform that threads it all together.

In building a truly omnichannel DSP, we are excited to offer the simplicity and flexibility that today’s advertisers need. When advertisers need to change gears, the ability to easily shift media mix offers flexibility to meet whatever goals they have - whether brand or performance - on any screen.  

With Verizon Media’s unparalleled programmatic transparency across all channels, from native to mobile to CTV, advertisers have access to better omnichannel insights and measurement. 


This latest enhancement builds on Verizon Media’s commitment to delivering an industry leading, omnichannel DSP. In the past year,  Verizon Media DSP has launched solutions for emerging channels such as Digital Out-of-Home and our Cross-Screen Planner for optimizing linear and CTV campaigns. In parallel, we have launched innovative formats such as Moments in our industry-leading Native Marketplace, which offers ad experiences specially designed for our exclusive inventory such as Yahoo Sports and TechCrunch.  Today, all of these capabilities are available within a single unified buying platform.

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