Streaming platforms present a powerful opportunity for traditional online brands to turn daily web page users into loyal viewing audiences. To stay relevant, Yahoo needed to create a streaming presence, and they needed to do it fast or risk being left behind by users and the competition. The solution was to work with the Verizon Media Platform.
View this success story to learn how, in less than 30 days, we helped Yahoo go live on The Roku Channel with a monetizable, dedicated channel that seamlessly stitched together live and on-demand content to create a 24 x 7, live-linear schedule. Additionally, Yahoo is leveraging our targeted ad insertion and world-class analytics capabilities. The result? A high-quality, low-latency viewer experience with increased viewing time, industry-leading ad completion rates, and a more profitable CPM rate.
Watch how the Verizon Media Platform API powered Yahoo's launch of a broadcast-grade streaming channel, here.