Understanding auction mechanics

Group understanding programmatic

Programmatic advertising is supposed to make things simpler for publishers. But with advanced bidding features, changing programmatic technologies and emerging auction models, it's easy to feel a bit bewildered by it all. That's why we've put together this following resource to help you understand the ins and outs of successful publishing and bidding strategies.

Read this new eBook to dispell any confusion around first-price auctions, second-price auctions, header bidding, the future of programmatic and more.

View the eBook

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