02.12.2018

Case study: Bose in pole position with Oath

Case study: Bose in pole position with Oath

Bose in pole position with Oath

Goal

Develop online awareness of Bose's sponsorship of the Mercedes-AMG Formula One team.

Solution

Oath re-designed its site dedicated to Formula One, making it the perfect hub to promote the Bose / Mercedes-AMG partnership

Results

The campaign generated page views that were an outstanding 126% above target and even altered perceptions amongst non Formula One fans.

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