Pandora charms consumers

Goal

Shift consumers' perception that PANDORA only sell charm bracelets by highlighting the depth and breadth of their jewellery range

Solution

Oath hosted an exclusive #TheLookOfYou event during London Fashion Week to launch PANDORA's AW16 collection and produced a plethora of visual content for a dedicated PANDORA Tumblr page.

Results

84% of consumers exposed to the event said that it educated them about the brand and our Tumblr Sponsored Posts delivered over 10 million impressions.

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