Pandora charms consumers
Goal
Shift consumers' perception that PANDORA only sell charm bracelets by highlighting the depth and breadth of their jewellery range
Solution
Oath hosted an exclusive #TheLookOfYou event during London Fashion Week to launch PANDORA's AW16 collection and produced a plethora of visual content for a dedicated PANDORA Tumblr page.
Results
84% of consumers exposed to the event said that it educated them about the brand and our Tumblr Sponsored Posts delivered over 10 million impressions.