Philips Purifier on Gemini Tiles

Goal

Engage and educate people with allergies and asthma on how Philips can improve the quality of their life with the Philips air purifier.

Solution

The Gemini Tiles format was the ideal solution as it was able to make use of the strong 360° image and video content Philips already had to create an engaging ad unit for mobile.

Results

The campaign exceeded expectations delivering a 45.2% engagement rate as well as an average dwell time of 26 seconds spent on the ad unit.

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