08.05.2019
Premium Integrations

Creating value for consumers and advertisers through utility and convenience

Group of friends on bench interacting with mobile phones

As an advertiser, you want to be there for your audience when they are meaningfully engaged. This is where Verizon Media stands out. We focus on pairing premium content that audiences love with the innovation and tools they need.

These experiences are built to actually assist people with their desire to play, trade, research, shop, and more. This consumer trust and confidence is what drives successful and meaningful brand integrations with our advertisers.

With more products and new features than ever before, we’re empowering brands with innovative integrations across our vast platform of leading media sites and channels, enabling them to reach their audience at the point of intention

Take a look below at some of our newest, exclusive offerings.

Yahoo Finance tools

With nearly 60 million U.S. users per month1, Yahoo Finance is a leading destination for financial insights and guidance, helping people make informed decisions and achieve their goals.  Founded on curating the most complete financial platform, Yahoo Finance is the only news and information site with in-app trading functionality.

Our best-in-class market research and analytical tools offer personalized stock screeners, enhanced charting capabilities, portfolio tracking, curated watchlists, powerful visualizations, and without the necessity of a broker. 

Plus, now users can subscribe to Yahoo Finance premium which provides access to even more sets, research and investing tools, and overall greater access to financial markets.

Why it’s exciting for advertisers: Yahoo Finance delivers an engaged and active audience to advertisers, being the #1 finance site in terms of engagement and with twice as many videos as the nearest competitor. This new premium product will attract even more dedicated viewers seeking financial guidance.

Yahoo finance

Yahoo Sports

Celebrating the 20th anniversary this season, Yahoo Sports is home to the best user experience for Fantasy fans including 5 consecutive years of awards from the Fantasy Sports Trade Association (FSTA). 
 
This is because Yahoo Fantasy puts fans in the driver’s seat for the best experience with expert advice, the best mobile product, and somewhere people can play for comradery, competition, and everything in between.

This year, for the first time ever, NFL livestream will integrate into the Fantasy App.  No other fantasy experience out there lets you compare your line up and watch live games in the same app.

Why it’s exciting for advertisers: Yahoo Fantasy has the most engaged users across the industry2 and offers brands the opportunity to meaningfully integrate through utility, countdowns, and celebrity leagues. 

Yahoo TV Channel for Connected TV

The Yahoo TV Channel app is a 24/7 video channel that lets you explore what matters most with a 
personalized TV channel tailored to your interests, such as your favorite teams, stocks, bands, actors, musicians & topics. 
 
The Yahoo TV Channel app curates the best content from across Yahoo and top-tier partners such as Bloomberg, ABC, Reuters, CNBC, Wall Street Journal, Associated Press, NBA and NFL. The Yahoo TV Channel app is available on Apple TV and will be launching soon on even more devices and locations.

Why it’s exciting for advertisers: This app enables advertisers to expand their reach to OTT, reaching audiences wherever they are. 

 

Yahoo OTT App

 

Yahoo app

Get the customizable Yahoo app that provides a one-stop destination for viewers to engage with the best videos, articles and other content from across Verizon Media sites. The app features the best of hyper-relevant content, can’t-miss deals, and useful utilities. 

From local weather to sports scores and highlights, top news and entertainment stories & videos, stock quotes, coupons from your email and more, the Yahoo app delivers a personalized experience like never before. 

Why it’s exciting for advertisers: By offering VIP access to top brands, features, and partner deals, the Yahoo App offers the perfect opportunity for advertisers to reach their best consumers.

Yahoo App

Verizon Media continues to evolve and improve the wide variety of our consumer experiences to drive deeper connections with our audience. We provide advertisers the best opportunities to drive moments of intention and meaningfully connect with their audience. Interested in finding out more? Contact us today.

1Sources: comScore Multi-platform Key Measures and Video Metrix Key Measures, April 2019
2Source: comScore Media Metrix Key Measures, April 2018

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