Keyword Bolding will highlight the keyword(s) searched for everywhere in the ad where they appear, increasing visibility.
Results: Some partners have seen an estimated lift of +1-2% CTR. Results may vary.
Markets: NAR (US, CA), EMEA (UK, IE, FR, DE, IT, ES, AT, CH, NO, SE, DK, FI), LATAM (BR, MX, AR, CO, CL, PV, VE), IN, APAC
Parameter: "&bolding=1" (case sensitive)