When it comes to being "mobile best," we find it useful to follow a few best practices:

Navigation

• Have a clearly displayed call-to-action
• Use a shorter menu
• Make your homepage button easy to get to
• Don't let promotional items interfere with your company's offerings

Site Search

• Have a clear site search
• Feature strong site search results
• Offer filters for better results and experience
• Ask users questions

Conversions

• Don't let users register too early
• Let users continue as a guest during checkout
• Use existing information during registration
• Feature a "click-to-call" button
• Have an option to research later

Forms

• Allow easy toggle between text and numbers
• Limit options when possible
• Feature visual calendars
• Have real-time validation of forms
• Use progress bars where possible

Factors

• Have mobile-optimized site calls for an easier experience
• Avoid pinch-to-zoom functionality
• Feature expandable images by tapping twice
• Adjust for landscape vs. portrait view
• Keep a call-to-action in one place
• Use "desktop site" labeling
• Have a clear call-to-action for user's location

Search Ads

• Call for a minimum of 2 ads
• Test sponsored search features