When it comes to being "mobile best," we find it useful to follow a few best practices:
Navigation
- Have a clearly displayed call-to-action
- Use a shorter menu
- Make your homepage button easy to get to
- Don't let promotional items interfere with your company's offerings
Site Search
- Have a clear site search
- Feature strong site search results
- Offer filters for better results and experience
- Ask users questions
Conversions
- Don't let users register too early
- Let users continue as a guest during checkout
- Use existing information during registration
- Feature a "click-to-call" button
- Have an option to research later
Forms
- Allow easy toggle between text and numbers
- Limit options when possible
- Feature visual calendars
- Have real-time validation of forms
- Use progress bars where possible
Factors
- Have mobile-optimized site calls for an easier experience
- Avoid pinch-to-zoom functionality
- Feature expandable images by tapping twice
- Adjust for landscape vs. portrait view
- Keep a call-to-action in one place
- Use "desktop site" labeling
- Have a clear call-to-action for user's location
Search Ads
- Call for a minimum of 2 ads
- Test sponsored search features