Sitelink extensions are additional text and URL pairs (up to six) that provide deep links to an advertiser's website. These links provide more specific access points to the advertiser's website in order to drive users to the exact information they are looking for.
Results: Some partners have seen an estimated lift of +15-25% CTR. Results may vary.
Markets: All Markets
Parameter: "siteLink=1" (case sensitive)
Verizon Media also provides two optional parameters for partners to tweak the implementation that best suits their pages:
Related Case Study: Learn how our partner, Xerocole, used Sitelinks to increase CTR by +5-10% and increase RPM by +12% here.