Use "Ads related to
Bold entire ad headline.
Display ad copy as: headline, URL, description line (ad will be blue, green, black sequence).
Bold the searched keyword in the ad copy.
Underline text on hover:
Underline ad text (headline, description, URL) when user hovers over the text.
Make entire ad copy clickable.
Open ads and algo in a new tab:
Opening ads and algo in a new tab drives an estimated lift of +10-15% CTR. Please note this may lead to a decline in searches, since users can come back to the original page and click another ad/algo listing without completing a search.
Mirror ads from the north in the south.
Have a search box in the north and south:
Adding a search box in the south position of websites is estimated to drive an increase of +5% more searches.