Spring 2018

Man with prosthetic limb sitting on a colorful rug using a tablet mobile device

Dear Partner,

GDPR is here

GDPR goes into effect this week! Oath is adopting the IAB Europe Transparency and Consent Framework and we encourage our Search Partners to do the same.

Update: We created parameters to use for EU traffic sent through SYC, YHS or YPA. The impact on revenue may be only nominal, however, even if these parameters are not received, as we can show personalized search experiences with some processing modifications we have made to our systems and as long as the EU user has not elsewhere objected to Oath's personalization.

New Sponsored Search Features

Our new sponsored search features have been added to Yahoo Partner Ads (YPA). If you use YPA, please log in to the tool to enable any of these new features. Making these updates may lead to a lift of +5% in RPM. Results may vary.

In-Text Links

Our product team has developed a new technology for Partners called In-Text links. If you have good quality text content you want to monetize, please reach out to your Partner Manager as this may be a great fit for you.

Future of Search

The Oath advertising team conducted research on the future of search ad spending, which is expected to grow 53% between 2017 and 2021. Check out this infographic to learn why marketers love advertising with search.

New Products and Features Webinar

If you missed our last webinar (or want to watch it again), you can find it here. We cover half a dozen new products and features available for Partners now. Please reach out to your Partner Manager for next steps.

Want us to cover something else? Have a specific topic in mind? Let us know. We want to help.


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