A Top Ad Annotation displays text regarding the number of user visits to the website over time. For an ad to be eligible for a Top Ad Annotation, the ad must receive a high CTR with a low occurrence of back-button clicks from users. The threshold for when a Top Ad Annotation will appear is dynamic as customer engagement changes over time.
Top Ads are sent with the raw number of visits (i.e.,
Results: Some partners have seen an estimated lift of +0.9% CTR and 3.6% RPM when combined with Security Badge Annotations and Brand Annotations. Results may vary.
Markets: NAR (US, CA), EMEA (UK, FR, DE)
Parameter: "adEnableTopAd" (case sensitive)