Traffic Source Beacon

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Yahoo's Traffic Source Beacon is a JavaScript solution that helps Yahoo ensure the quality of traffic from non-organic sources used by partners.

Beaconing consists of two JavaScript beacons:

  • Beacon #1 is deployed at the traffic source, alongside the creative ad unit (e.g., the display ad)
  • Beacon #2 is deployed on the Search Results Page hosting Yahoo ads (e.g., where the user lands after clicking the traffic source ad creative)

Reach out to your partner manager for requirements and to receive the JavaScript code to add to your implementation.