05.01.2018
Case studies
YHS Mobile Enhancements Case Study
Note: Verizon Media is now known as Yahoo.
Yahoo Hosted Search ("YHS") is one of the most popular, powerful Search products available for our Partners. Our product team is continually looking for ways to optimize this experience for both Partners and users.
We recently launched two new updates to the Mobile Yahoo Hosted Search ("Mobile YHS"), including the way Sitelinks are displayed as well as a new special feature to help users refine their search if they click "back" after clicking an algo search result. These updates led to an increase of +5% CTR and +9% RPM on our search.yahoo.com experience. We expect similar results for Mobile YHS.
Learn more by downloading the case study here.
