04.27.2018
Press

Oath Hires Former Snap Inc. Exec Jeff Lucas as Head of Americas Sales

Oath Hires Former Snap Inc. Exec Jeff Lucas as Head of Americas Sales

NEW YORK -- Today Oath, a subsidiary of Verizon (NYSE, Nasdaq: VZ), announced that Jeff Lucas will join its sales leadership team as Vice President, Head of Americas Sales. In this newly created role, Jeff will manage Oath's national and mid-market sales teams in the US, Canada and Latin America. He will be based in Oath's New York office and report directly to John DeVine, Chief Revenue Officer.

"Jeff brings exceptional experience to this new leadership position at Oath and he will play a vital role as we drive brand building solutions for premium brands in the coming year," said John DeVine, Chief Revenue Officer, Oath. "With over twenty years of senior sales management expertise, Jeff will help deliver on our expansive growth plans in the Americas region."

Jeff joins Oath from Snap Inc. where he was the Global Head of Sales, leading a global team to achieve record sales and overseeing major partnerships. Previously, he spent eleven years at Viacom, most recently as Head of Sales and Marketing, where he led cross-platform ad sales and integrated marketing for MTV, Nickelodeon, VH1, Logo, Comedy Central, Spike, CMT, and TV Land. Jeff pioneered the launch of Viacom Velocity, an award-winning integrated marketing and creative content division, and spearheaded Viacom's data initiative, Vantage. Before joining Viacom, he was President of Advertising Sales, Marketing, and Cross-Platform Initiatives for Universal Television Group/NBC Universal Cable Group. Prior to that, Jeff served as Vice President of Olympic Sales and Marketing for NBC.

"I'm energized by Oath's incredible market position and the opportunity to continue building the business in the Americas by delivering the highest level of service and value to clients," said Lucas. "I look forward to partnering with our customers and product teams to ensure we're fueling Oath's focus on mobile growth and capitalizing on the best video opportunities for the future."

About Oath

Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media. For more on Oath, visit www.oath.com.

 

 

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