DPAA Expands Board of Directors with Addition of Digital Media and Programmatic Executives
Iván Markman of Verizon Media and JC Conti of VIOOH Join DPAA Board
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors.
Markman oversees the B2B business at Verizon Media and leads efforts to create more valuable relationships between consumers, publishers, and marketers across advertising and content delivery technologies. Conti leads a team of digital out of home and ad tech experts in developing and managing VIOOH’s platform, which connects buyers and sellers in a premium marketplace, making OOH easily accessible. The two executives bring over 45 combined years of experience to DPAA’s increasingly diversified Board.
“The addition of Iván and JC further expands the strength and depth of expertise of the DPAA board, particularly in programmatic,” said Barry Frey, President & CEO of DPAA. “Our members will reap the benefits of a more diverse Board that represents the expanding OOH ecosystem. We welcome Iván and JC to the DPAA team and look forward to their contributions.”
Markman has over 20 years of experience in advertising and marketing technology and a passion for helping businesses drive meaningful growth. Before joining Verizon, he was a special advisor to the CEO and Board of Directors at Comscore, where he helped lead the organization through a significant operational and strategic turnaround. Prior to that, he led Marketing Services at Neustar, which had acquired analytics pioneer MarketShare where Markman was COO. Earlier in his career, Markman held senior roles in ad technology companies including Overture and Yahoo!.
“Led by DPAA, the embrace of digital technology continues to elevate the OOH industry by making the medium more accessible to a wider range of marketers and digital buyers,” said Markman. “This is a truly exciting time to take on this role with the DPAA and accelerate growth for the industry as a whole.”
Conti joined VIOOH as CEO when the business launched in 2018 and is responsible for driving the business’ continued growth. Today, VIOOH trades programmatically in twelve markets across the US, Europe and APAC. He is an established industry leader, who champions digital transformation in OOH through the use of programmatic and open real-time bidding technology. Earlier in his career, Conti held senior roles in various media and ad technology companies including AppNexus and Yahoo!.
“As the digitalization of OOH continues to accelerate, I believe the shift towards programmatic OOH will become even more pronounced,” said Conti. “The DPAA plays a critical role in driving adoption of programmatic and digital technology across the OOH industry and I am excited to be part of the team.”
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.