Inaugural Digital Cover Stars Award Winning Actress and Musician Mj Rodriguez, Model and Artist Chella Man
What you need to know:
NEW YORK, NY - June 17, 2021 - Today In The Know, Verizon Media’s short-form video network, announced award-winning journalist, author and TV host Elaine Welteroth as Consulting Editor-at-Large. Welteroth is behind In The Know’s new Digital Covers, which will be released monthly, highlighting the culture-defining talent who contribute to the conversations and trends shaping society today, furthering the In The Know commitment to sharing meaningful stories and relevant commerce content with consumers.
The first-ever In The Know Digital Cover, out today, features stars Mj Rodriguez and Chella Man in a special conversation with Welteroth on identity, transcending labels, creating your own representation, and why representation in storytelling is so essential to supporting the LGBQT+ community. Photographer and visual artist Shaniqwa Jarvis, is behind the stunning images of the inaugural Digital Cover.
"Storytelling is one of the most important vehicles for implementing positive societal change. Amplifying marginalized voices and diverse perspectives has always been at the core of my career, no matter the job. It’s also been a key pillar of In The Know since the brand’s inception. I’m thrilled to join the In The Know team as Consulting Editor-at-Large to continue sharing meaningful, culture-shifting stories. It is critical to me that we spotlight individuals who authentically reflect the diversity of voices and values that matter most to our audience,” said Elaine Welteroth. “Specific to the inaugural cover, Chella Man and Mj Rodriguez are both dynamic artists who are change-makers in their fields. They are role models to the next generation, and the embodiment of everything that In The Know’s digital covers are a celebration of."
“Creating original content that is entertainment-driven, authentic, and shoppable to our audience has been a key driver of exponential growth of In The Know over the last year,” said Andrea Wasserman, Head of Global Commerce, Verizon Media. “Since inception, our guiding principle at In The Know has been using the platform to showcase diverse voices, brands, and perspectives. We’re thrilled to have Elaine Welteroth lend her expertise and acumen to In The Know as we profile the next generation of changemakers across fashion, beauty, and culture.”
Elaine Welteroth is a New York Times bestselling author, award-winning journalist, cohost of The Talk on CBS, judge on the new Project Runway, and former Editor in Chief of Teen Vogue. She’s now a leading expert and advocate for the next generation of change-makers. As Consulting Editor-at-Large for In The Know, Welteroth will curate each monthly Digital Cover, interviewing the month’s cover stars. For the inaugural Digital Cover, Welteroth also tapped award-winning journalist and former Teen Vogue editor Vera Papisova as a contributor.
In The Know viewers and readers will have the ability to shop the looks featured in the Digital Cover on InTheKnow.com. Over the past year, In The Know has evolved from a mobile-first, global content network connecting the dots between culture and content to an influential shopping hub, driving gross merchandise value (GMV), a leading commerce velocity indicator, by almost 125%, and amassing 24M monthly unique visitors for the month of March per comScore. (Source: Comscore Media Metrix ® Multi-Platform, Total Audience, INTHEKNOW.COM, March 2021, U.S)
By combining storytelling, authenticity and entertainment in commerce, In The Know has successfully tapped into the Gen Z mindset and experienced exponential growth across its platforms. The Digital Covers launch furthers In The Know's commitment to sharing meaningful stories and relevant commerce content with consumers.