Verizon Media Ad Platforms offers access to expanded inventory, innovative ad formats, trusted data and enhanced machine-learning, along with other new capabilities
New York, NY - September 10, 2018 - Verizon Media, a Verizon (NYSE, Nasdaq: VZ) subsidiary, today introduced Verizon Media Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Verizon Media Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Verizon Media's trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms. Additionally, the unified DSP offers access to new native and connected TV inventory as well as unique ad formats. New features and functionality will be rolled out on an ongoing basis.
"Verizon Media Ad Platforms is the culmination of years of experience creating world class advertising offerings powered by data and designed to build brands," said Tim Armstrong, CEO. "We've combined the best assets from our trusted platforms with new functionality to drive meaningful results for advertisers and publishers. Verizon Media Ad Platforms is another example of our longstanding commitment to innovation, providing a solution to today's digital advertising challenges."
Verizon Media Ad Platforms offers solutions for both marketers and publishers, including:
Verizon Media Ad Platforms for Marketers helps brands and agencies focus on what drives their business, including brand building and acquiring new business. Powered by a DSP, native and search marketplace, and exchanges, the platform provides advertisers with the tools and data they need to buy how they want and connect with consumers in intelligent ways.
Verizon Media Ad Platforms for Publishers is a comprehensive solution suite for publishers with a focus on omnichannel, video and broadcast publishers, and app developers in alignment with its Flurry offering. The publisher toolset grants access to Verizon Media's high-quality advertisers through revenue and video management solutions, powered by data. With enhanced access to diversified monetization options, plus customization and controls, Verizon Media empowers publishers to build experiences their customers will love. Verizon Media continues to consolidate its supply suite and introduce new tools for publishers, including an Verizon Media Ads SDK expected to roll out in 2019.
About Verizon Media
Verizon Media, a subsidiary of Verizon, is a values-led company committed to building brands people love. Verizon Media reaches one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Verizon Media is shaping the future of media and technology. For more on Verizon Media, visit https://verizonmedia.com.