11.10.2020
Blogs

How to connect with the Christmas shopper

christmas

With Christmas looking a lot different this year, we've conducted a study to explore the emerging opportunities for advertisers.

Our findings show that despite the changing landscape, the end of 2020 will still be a golden quarter for advertisers, with 67% of consumers planning to spend more or the same on Christmas as they did last year. 

This year consumers expect brands to remain present, active and inventive, with 40% saying they want normalcy from advertisers in these current times and 35% saying they want advertisers to focus on feel good messaging. 

Check out our infographic to see how you can connect with Christmas shoppers, optimise your ad format strategy and make sure you stand out in 2020. 

xmas study

 

Explore our findings

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