FLYING WITH AIRASIA
At A Glance
Increase top of mind awareness for AirAsia's Asia Dream Trips deals and build a young and fun connection with the audience
Asia Dream Trips campaign made use of a multitude of content formats to inspire potential travelers to book with AirAsia
The campaign generated in 487k page views with an average dwell time of 3.5 minutes, well above the average 1.5 minute
Now Everyone Can Fly
Beyond driving sales, Asia Dream Trips is about engaging consumers interests and giving them ideas about what to do and where to go. AirAsia teamed up with Yahoo to launch the Asia Dream Trips campaign, where a wide array of content was made consumable through mobile and desktop. By integrating Yahoo's unique capabilities, we reached and engaged the audience at scale.
Campaign period: Apr 11 to Sep 17, 2017
How We Go There
Native Ad Display Ads Travel Editorials Videos Social Posts
Landing On Success
Yahoo worked with Kantar to conduct a comprehensive measurement study for AirAsia's campaign which showed this holistic branded experience, from the use of native ads, branded videos and more, was highly effective at helping the brand meet their objectives. Ultimately, this campaign was a success at raising awareness of AirAsia's destinations, influencing brand perception and driving immediate conversions.