Caltex Auto Know-How
Campaign period: March 27th to October 10th, 2017
• Improve brand awareness and recognition of Caltex's Techron product benefits
• Position PLUS!, a loyalty programme Caltex teamed up with, as the best loyalty program in the market and educate audience on how they can best benefit from this programme
The Caltex campaign was one of the first campaigns to use all four of Oath's key solutions at the time. This allowed the brand to reach audiences at various stages of the purchase funnel.
From conceptualisation to creation, we tailored our experience to Singaporeans' online behaviour, whether in the form of mobile-friendly content or promotional deals which the local market responds well to.
Native Ad Display Ad Infographic Video Social Post Comic
Over the 6-month campaign period, the content solution alone generated 270k page views, and reached out to 156k users, or the equivalent of 8% of licensed drivers in Singapore.
Caltex Auto Know-How - Ask Uncle campaign video: