06.26.2018
Branded Content

Closing the gap between consumer behavior and brand advertising

Closing the gap between consumer behavior and brand advertising

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey. SkiftX spoke with Alia Lamborghini, Oath industry lead, travel and disruption, about why travel marketers should move beyond the bottom of the funnel to focus on the larger picture of traveler brand engagement, why the human element of travel marketing matters now more than ever, and why the importance of content and mobile cannot be overstated.

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