Mobile strategies that work for retailers

Woman Shopping Outdoor Mobile Phone Concept

Retail is going through a transformation. Shoppers are no longer concerned with how they buy but instead are seeking seamless experiences regardless of the channel. With endless buzz around emerging tech and blended retail, marketers' heads are spinning around the age old question that is now more challenging than ever: How do I create meaningful connections with shoppers that last?

In this article from Ad Club Insider, Sarah Martinez, Vice President and Industry Lead, Oath, shares enhanced strategies that lean into personalization and innovation on one key channel, mobile.

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