DSPs today are processing more impressions than ever before. Combine that with the added strain of header bidding and SSP bid duplication, and you can understand why managing the quality of supply chains has become increasingly complex. As a response to these challenges, the buy side is turning to supply path optimization to access the most effective pathway to purchase a publisher's inventory.
We've prioritized SPO, and are taking critical steps to make sure our DSP will always help advertisers find the most efficient paths to high-quality, high-value inventory that meets their goals.
Check out our path to quality inventory here: